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E-commerce Redesign

Year 2014/2015

StadiumGoods slider StadiumGoods slider StadiumGoods slider


We had to unify all e-commerce websites to work seemingly under Oracle ATG while holding the branding look & feel and user experience tailored to each.


Product development
Staff augmentation
Product design



The Problem

All 3 websites: anntaylor.com, loft.com and louandgray.com from the AT family were developed and maintained by a different vendors using different approaches making scalability and maintainability extremely expensive. Moreover, AT had been troubled in previous years to complete a redesign, having the extra pressure of an outdated layout and customer journey.


The Solution

We've delivered a world-class ATG implementation across all brands, streamlining support and features.

The results

The Results

+8 years running with close to 0 down-time.

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E-commerce Digital Transformation

Year: 2016/2017

We've developed first in class e-commerce headless "React/ Nodejs" based. It was done in record time (3 releases in less than 9 months).

In-store App (Mobile Point-of-Sale, PoS)

Year: 2012/2013

We created a hybrid application that was deployed into a tablet (iPad) which allowed associates to checkout buyers avoiding long lines.

NFC Tag Application

Year: 2018/present

To help build a solution that appeases the Chinese Stadium Goods representative by adding an element to the authentication process.

Field Scheduling Tool

Year: 2019

We've designed and implemented an end-to-end multi-tier scheduling and ticketing solution (UX/UI, desktop client, and backend, to post-launch support). All requests and assignments to Testing Engineers we standarized.