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E-commerce Digital Transformation

Year 2016/2017

StadiumGoods slider StadiumGoods slider StadiumGoods slider


Decouple both mobile and desktop presentation layers so that one could replace the business driver (IBM) or Infosys from its core without impacting the customer experience and unifying shopping experiences across channels. We also helped develop critical features missing from either IBM or Infosys, such as: Buy online and pick-up in-store, wish-list, and more.


Product development
Staff augmentation
Product design



The Problem

TCP had a contract with IBM for the full e-commerce suite for nearly 10 years. Through the years the e-commerce platform was limited to IBM's white label product, beingbehind market's trend for too long at very high rates, also having issues on key dates (such as Black Friday) to perform barely on threshold.
Operation failed in multiple levels and layers. Moreover, the Mobile provider was owned by a second vendor (Infosys) which collide with IBM infrastructure forcing to double-down on integration efforts (Mobile features had a 3 months to 6 months delay based integration challenges over the main platform).


The Solution

We've developed first-in-class e-commerce headless "React/Nodejs" based. It was done in record time (3 releases in less than nine months) and recognized by the React community for our collaboration in several libraries.

The results

The Results

The application was successfully benchmarked for 3000 concurrent sales/minute (x3 what at the time was the market standard), lending exceptional results in sales over the holiday season with 0 down-time (previously the platform would have crashed at 800 concurrent sales/minute), and reducing the infrastructure operational footprint by 40%. As a secondary result, we reduced the time to market cycle from the product team to 4 weeks whereas in previously it only accounted for twice a year releases. We unified the Mobile and Desktop experience and optimized the internationalization sales channel integration allowing Mexico, India, Canada and China markets to perform beyond expectations.

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E-commerce Redesign

Year: 2014/2015

We had to unify all e-commerce website to work on Oracle ATG while holding the branding look & feel and user experience tailored to each.

In-store App (Mobile Point-of-Sale, PoS)

Year: 2012/2013

We created a hybrid application that was deployed into a tablet (iPad) which allowed associates to checkout buyers avoiding long lines.

NFC Tag Application

Year: 2018/present

To help build a solution that appeases the Chinese Stadium Goods representative by adding an element to the authentication process.

Field Scheduling Tool

Year: 2019

We've designed and implemented an end-to-end multi-tier scheduling and ticketing solution (UX/UI, desktop client, and backend, to post-launch support). All requests and assignments to Testing Engineers we standarized.