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In-store App

Year 2012/2013

StadiumGoods slider StadiumGoods slider StadiumGoods slider


Ann Taylor wanted as a pilot program (10 stores in NYC) to add flexibility, offer the entire online product catalog within premises, and reduce time in the checkout process.


Product development
Staff augmentation
Product design



The Problem

There was an inherited problem with Point of Sales systems at the time, those were slow, expensive, and hard to expand its features and maintainability.


The Solution

We created a hybrid application deployed into iPads, allowing associates to checkout buyers, avoid long lines, and place reservations and orders from stores or the online catalog for unavailable garments. The solution helped standardize the in-store and online promotion engine and loyalty reward program. As a secondary effect, it provided richer and faster financial information, allowing logistics optimizations.

The results

The Results

AT shown an immediate 7% growth in-store sales. Moreover, AT was recognized by Oracle as best-in-class product in 2014. Upon success of the pilot, the solution was promoted to over 900 stores across the US and Canada.

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E-commerce Redesign

Year: 2014/2015

We had to unify all e-commerce website to work on Oracle ATG while holding the branding look & feel and user experience tailored to each.

E-commerce Digital Transformation

Year: 2016/2017

We've developed first in class e-commerce headless "React/ Nodejs" based. It was done in record time (3 releases in less than 9 months).

NFC Tag Application

Year: 2018/present

To help build a solution that appeases the Chinese Stadium Goods representative by adding an element to the authentication process.

Field Scheduling Tool

Year: 2019

We've designed and implemented an end-to-end multi-tier scheduling and ticketing solution (UX/UI, desktop client, and backend, to post-launch support). All requests and assignments to Testing Engineers we standarized.