Ann Taylor wanted as a pilot program (10 stores in NYC) to add flexibility, offer the entire online product catalog within premises, and reduce time in the checkout process.
There was an inherited problem with Point of Sales systems at the time, those were slow, expensive, and hard to expand its features and maintainability.
We created a hybrid application deployed into iPads, allowing associates to checkout buyers, avoid long lines, and place reservations and orders from stores or the online catalog for unavailable garments. The solution helped standardize the in-store and online promotion engine and loyalty reward program. As a secondary effect, it provided richer and faster financial information, allowing logistics optimizations.
AT shown an immediate 7% growth in-store sales. Moreover, AT was recognized by Oracle as best-in-class product in 2014. Upon success of the pilot, the solution was promoted to over 900 stores across the US and Canada.
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